Project Background:

• Industry Leader: A century-old, industry-leading infant formula company with a partnership with CCTV.

• Corporate University: Responsible for developing and enhancing the capabilities of the internal trainer team.

• Internal Trainers: From frontline business teams

Training Needs:

·       Rapid Improvement in Delivery Skills:

• Many internal trainers lacked experience, relying heavily on textbook material and monotonous teaching methods.

·       Alignment with Company Business:

• Internal training content need to be improved with more real frontline cases.

• Aim to promote business development by enhancing internal trainers' teaching skills.

Speak Change Solution:

1.    Deep Business Understanding and Customized Cases:

• Speak Change trainers conducted thorough discussion with client’s HR contact and business leaders.

• Speak Change trainer used one of client’s existing training modules as a case study, optimizing its structure and designing a course model.

• This approach helped participants quickly learn to convert their experiences into effective training courses.

2.    Output-Driven Learning Transformation:

• Participants were divided into five groups based on their expertise.

• During the two-day TTT course, each group developed a course outline and teaching plan for a real-world course.

• This direct, output-driven approach facilitated immediate knowledge application.

3.    Diverse Training Methods:

• Employed a flipped classroom approach, igniting enthusiasm among participants.

• Participants received professional feedback from the Speak Change trainer during trial lectures, leading to significant improvements.

4.    Three-Month Post-Training Support:

• Continued guidance through a WeChat group, addressing practical issues participants encountered.

Project Outcomes:

1.    Exceeded Participant Feedback:

• The TTT course received ratings far higher than the company’s overall internal training system.

• The client also booked another copyrighted storytelling course from Speak Change.

2.    Significant Improvement in Training Skills:

• The head of the corporate university noted, "The training effect far exceeded our expectations."

3.    Enhanced Training Management and Motivation:

• Inspired by participants' presentations, management established a "Most Promising Internal Trainer" award and held an ad-hoc award ceremony.

This case study highlights Speak Change's expertise in delivering tailored TTT programs that exceed client expectations, driving significant improvements in internal training capabilities and business alignment.